Puma has announced that Big Sean has become their newest celebrity endorser.
Big Sean is pulling a lot of moves this season. Like Rihanna and The Weeknd before him, the Detroit spitter is now endorsing PUMA. The German show and sportswear company has announced a new partnership with Big Sean. The G.O.O.D. emcee was associated to Adidas since 2011 releasing three sneakers including the Metro Attitude .
The “Bounce Back” rapper even wears the brand’s burgundy velour T7 pants and their black suede sneakers in “Moves ,” his latest music video. No word yet on Big Sean x PUMA streetwear yet, but judging by all the culture-pushing the I Decided artist plans to do in 2017, we shouldn’t have to wait too long for it.
In 2015, Rihanna became PUMA’s global ambassador for Women’s Training and serves as the PUMA Women’s Creative Director. Meanwhile, The Weeknd became the company’s new Global Brand ambassador and creative collaborator in 2016. Kylie Jenner and Rae Sremmurd also participated in PUMA advertising campaigns last year.